The Complete Guide to Multivariate Testing

Multivariate testing has been proven to increase conversions for websites with high traffic. Finding the right combination of elements on a page works. Or high traffic websites won’t be doing it. But should you run multivariate tests? There are benefits and downsides to running multivariate tests. In this article, we will take you through: • how to effectively run an MVT test, • an example of an MVT test powered by our tool.

Installing your A/B Testing Tool Script with Tag Manager? Here’s Why You Shouldn’t

Setting up an optimization program that impacts your business’s bottom line, reduces churn and improves user experience requires a great A/B testing tool. After careful research, you finally choose an A/B testing tool that fits into your stack and meets your experimentation needs. But before you dive into optimization, you need to install the A/B testing tool script on your website. Usually, that script is a snippet of Javascript code.

7 A/B Testing Examples Made Possible With Convert Integrations

Did you know that 56% of marketers consider lack of Martech integration a hindrance to marketing success? Integrations make Martech and, by extension, marketing operations run like a well-oiled machine. Marketers use a host of applications that need to connect to one another. Data from one application can inform processes in another when they are connected. One integral piece of Martech that needs to integrate with others in your stack to fuel decisions is your A/B testing tool.

The Hidden Costs of Using the Wrong A/B Testing Tool

Are you aware that marketers spent a third of their marketing budgets on Martech in 2019? Gartner Inc reports that marketers are investing more in marketing technology to achieve improved efficiency and increased ROI. It comes as no surprise that optimization, personalization and experimentation tools have received more investments in recent years. The number of companies who prioritized CRO as part of their budget rose from 53% in 2017 to nearly 58% in 2018.

A/B Testing for Content: How to Run A/B Tests with Engagement as KPI

In conversion optimization, the focus is on running experiments to boost conversions and revenue. But for some companies, the aim of optimization is not just acquisition and macro-conversions, but retention and brand loyalty. Media companies and other publishers run A/B tests with engagement as KPI to improve retention and conversions. But measuring engagement isn’t always straightforward. It requires relying on a combination of micro conversions that will serve as a proxy for engagement.

How to Build a Structure that Supports Optimization Within Your Company

A test by test optimization program is not going to cut it if you want to achieve continuous growth. In 2019, CXL reported that 38.3% of optimizers have an undocumented or unstructured process while 17.1% have no process whatsoever. Proper optimization that drives sustainable growth is a process that requires a well-defined structure to run and maintain. Building a conversion rate optimization program that allows your team to constantly test and improve will not be a walk in the park.

Why You Need To Prioritize Page Experience Ranking Right Now

One thing is clear from the coronavirus pandemic – the internet and access to it are essential. As shelter in place orders keep people at home, the internet has become an important tool to work, learn, socialize, and buy necessities from home. In a Pew Research study, 53% of Americans say the internet has been essential during the coronavirus pandemic. As traffic increased, connectivity issues became rampant among users.

Personalizations 101: How to Use Convert as a Quick Deploy CMS during this Pandemic

One effect of massive stay at home orders worldwide is a change in people’s online behavior. More people are watching Netflix and YouTube on desktop devices compared to mobile devices. As lockdowns extend worldwide, people will turn to the internet to seek entertainment, food, medical supplies and other ways to stay in touch. With many people using the internet for nearly everything, website traffic is expected to go up.

4 Things Teleconferencing Companies can do to Handle the COVID Growth

The teleconferencing industry is experiencing major growth during this pandemic. As access to offices vanished because of lockdown measures, many workers have transitioned into remote work — working from the safety of their homes. Netskope reports that the number of people in North America working from home has doubled this year when compared to last year. This means more people are using video conferencing software and other remote working tools.
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