Multivariate testing has been proven to increase conversions for websites with high traffic. Finding the right combination of elements on a page works. Or high traffic websites won’t be doing it. But should you run multivariate tests? There are benefits and downsides to running multivariate tests. In this article, we will take you through: • how to effectively run an MVT test, • an example of an MVT test powered by our tool.

Did you know that 56% of marketers consider lack of Martech integration a hindrance to marketing success? Integrations make Martech and, by extension, marketing operations run like a well-oiled machine. Marketers use a host of applications that need to connect to one another. Data from one application can inform processes in another when they are connected. One integral piece of Martech that needs to integrate with others in your stack to fuel decisions is your A/B testing tool.

In conversion optimization, the focus is on running experiments to boost conversions and revenue. But for some companies, the aim of optimization is not just acquisition and macro-conversions, but retention and brand loyalty. Media companies and other publishers run A/B tests with engagement as KPI to improve retention and conversions. But measuring engagement isn’t always straightforward. It requires relying on a combination of micro conversions that will serve as a proxy for engagement.

A test by test optimization program is not going to cut it if you want to achieve continuous growth. In 2019, CXL reported that 38.3% of optimizers have an undocumented or unstructured process while 17.1% have no process whatsoever. Proper optimization that drives sustainable growth is a process that requires a well-defined structure to run and maintain. Building a conversion rate optimization program that allows your team to constantly test and improve will not be a walk in the park.

One thing is clear from the coronavirus pandemic – the internet and access to it are essential. As shelter in place orders keep people at home, the internet has become an important tool to work, learn, socialize, and buy necessities from home. In a Pew Research study, 53% of Americans say the internet has been essential during the coronavirus pandemic. As traffic increased, connectivity issues became rampant among users.

One effect of massive stay at home orders worldwide is a change in people’s online behavior. More people are watching Netflix and YouTube on desktop devices compared to mobile devices. As lockdowns extend worldwide, people will turn to the internet to seek entertainment, food, medical supplies and other ways to stay in touch. With many people using the internet for nearly everything, website traffic is expected to go up.

There is a reason enterprise software are beloved by big companies. They have tons of features, improve operational efficiency, and make collaboration across teams easy. Gone are the days when these benefits were found only in enterprise tools. Many non-enterprise tools offer the same features and benefits as enterprise software while costing way less. Thus allowing a better return on investment for every dollar spent.

The teleconferencing industry is experiencing major growth during this pandemic. As access to offices vanished because of lockdown measures, many workers have transitioned into remote work — working from the safety of their homes. Netskope reports that the number of people in North America working from home has doubled this year when compared to last year. This means more people are using video conferencing software and other remote working tools.