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Nneka Otika

I'm a content marketer with 7 years of experience and a deep love for B2B SaaS content.

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The Complete Guide to Multivariate Testing

Multivariate testing has been proven to increase conversions for websites with high traffic. Finding the right combination of elements on a page works. Or high traffic websites won’t be doing it. But should you run multivariate tests? There are benefits and downsides to running multivariate tests. In this article, we will take you through: • how to effectively run an MVT test, • an example of an MVT test powered by our tool.
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How to Build a Structure that Supports Optimization Within Your Company

A test by test optimization program is not going to cut it if you want to achieve continuous growth. In 2019, CXL reported that 38.3% of optimizers have an undocumented or unstructured process while 17.1% have no process whatsoever. Proper optimization that drives sustainable growth is a process that requires a well-defined structure to run and maintain. Building a conversion rate optimization program that allows your team to constantly test and improve will not be a walk in the park.
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Installing your A/B Testing Tool Script with Tag Manager? Here’s Why You Shouldn’t

Setting up an optimization program that impacts your business’s bottom line, reduces churn and improves user experience requires a great A/B testing tool. After careful research, you finally choose an A/B testing tool that fits into your stack and meets your experimentation needs. But before you dive into optimization, you need to install the A/B testing tool script on your website. Usually, that script is a snippet of Javascript code.
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The Only KPI That Matters Right Now for Your Business: Consumer Confidence

With the novel coronavirus pandemic still raging on, nearly 4 billion people are on lockdown worldwide. These lockdowns may range from strict nationwide stay at home orders as seen in New Zealand to partial lockdowns of hot zones in countries like Nigeria. Economies around the world are feeling the effect of the lockdowns, which is necessary to prevent the spread of the SARS-CoV-2 virus. Fitch Ratings forecasts a deep global recession this year with a 1.9% decline in global economic activity.
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Things Ecommerce Businesses Can Do To Support Customers Amidst The Coronavirus Outbreak

With the Covid-19 pandemic, ecommerce is experiencing a boom in most parts of the world. As consumers stay home to curb the spread of the coronavirus, buying important supplies online is the only path left. Chinese ecommerce giants, Alibaba and JD Doajia, reported a 220% and 470% increase in sales this year when compared to last year. In the US, online grocers Instacart and Farmstead saw a 10% and 30% increase in orders and deliveries in one week in March.
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Ecommerce Needs to Sustain Normal Life - A COVID-19 Update

The Covid-19 pandemic has ground normal life to a halt in many countries. Mass lockdowns, school closures, bans on non-essential services and large gatherings have forced people indoors and limited economic activities. Industries from manufacturing to travel are feeling the pinch as consumers hunker down at home to slow the spread of the novel coronavirus. One sector experiencing a surge amidst the downturn is Ecommerce.
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Stuck at Home? Try These Food & Grocery Deliveries & Services

Nearly half the world’s population is on lockdown as the Covid-19 pandemic rages on. Most countries on lockdown have restricted movement except for workers providing essential services in food, healthcare, delivery, etc. As lockdowns extend and the fear of contracting the virus keeps more people indoors, grocery and food shopping will be put on hold. Luckily, there are food and grocery delivery services that will help you stay indoors while supplying you with delicious necessities.
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Personalizations 101: How to Use Convert as a Quick Deploy CMS during this Pandemic

One effect of massive stay at home orders worldwide is a change in people’s online behavior. More people are watching Netflix and YouTube on desktop devices compared to mobile devices. As lockdowns extend worldwide, people will turn to the internet to seek entertainment, food, medical supplies and other ways to stay in touch. With many people using the internet for nearly everything, website traffic is expected to go up.
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4 Things Teleconferencing Companies can do to Handle the COVID Growth

The teleconferencing industry is experiencing major growth during this pandemic. As access to offices vanished because of lockdown measures, many workers have transitioned into remote work — working from the safety of their homes. Netskope reports that the number of people in North America working from home has doubled this year when compared to last year. This means more people are using video conferencing software and other remote working tools.
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How to Increase Website Engagement During the 2020 Pandemic & Recession

Online user behavior has changed. Consumer behavior is in a state of flux as people adapt to a world remarkably different from the one they are accustomed to. In March, Google reported that searchers’ immediate needs were accessing government instructions and shop closure information, food, short-term jobs and financial relief. A month later, another Google report shows that searchers are shifting the focus to mobile usage and continuing education, government help programs, and digital banking.
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3 Customer Retention Strategies That Work in a Recession

And the forecast for the decline in global GDP keeps getting worse. In April, Fitch Ratings put the global GDP decline at 3.9% but has revised that forecast to 4.6% in May. Companies are implementing cost-saving measures, new strategies, and increasing operational efficiency to ensure their survival during this recession. Customer acquisition can be expensive and difficult in the best of times. In the middle of a global pandemic and recession, it has become even more so.
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Inexpensive Alternatives to Enterprise Software

There is a reason enterprise software are beloved by big companies. They have tons of features, improve operational efficiency, and make collaboration across teams easy. Gone are the days when these benefits were found only in enterprise tools. Many non-enterprise tools offer the same features and benefits as enterprise software while costing way less. Thus allowing a better return on investment for every dollar spent.
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Ensure Business Continuity during the COVID -19 Pandemic (5-Step Plan)

Online behavior has been turned on its head as many people started working remotely and staying at home to curb the spread of the novel coronavirus. Being homebound means people have to rely on social media and other online tools as a way of connecting with coworkers, friends, and family. Sprout Social reports that the optimal time to post on social media for maximum engagement has changed because of more homebound people spending time on social media.
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Why You Need To Prioritize Page Experience Ranking Right Now

One thing is clear from the coronavirus pandemic – the internet and access to it are essential. As shelter in place orders keep people at home, the internet has become an important tool to work, learn, socialize, and buy necessities from home. In a Pew Research study, 53% of Americans say the internet has been essential during the coronavirus pandemic. As traffic increased, connectivity issues became rampant among users.
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A/B Testing for Content: How to Run A/B Tests with Engagement as KPI

In conversion optimization, the focus is on running experiments to boost conversions and revenue. But for some companies, the aim of optimization is not just acquisition and macro-conversions, but retention and brand loyalty. Media companies and other publishers run A/B tests with engagement as KPI to improve retention and conversions. But measuring engagement isn’t always straightforward. It requires relying on a combination of micro conversions that will serve as a proxy for engagement.
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The Hidden Costs of Using the Wrong A/B Testing Tool

Are you aware that marketers spent a third of their marketing budgets on Martech in 2019? Gartner Inc reports that marketers are investing more in marketing technology to achieve improved efficiency and increased ROI. It comes as no surprise that optimization, personalization and experimentation tools have received more investments in recent years. The number of companies who prioritized CRO as part of their budget rose from 53% in 2017 to nearly 58% in 2018.
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7 A/B Testing Examples Made Possible With Convert Integrations

Did you know that 56% of marketers consider lack of Martech integration a hindrance to marketing success? Integrations make Martech and, by extension, marketing operations run like a well-oiled machine. Marketers use a host of applications that need to connect to one another. Data from one application can inform processes in another when they are connected. One integral piece of Martech that needs to integrate with others in your stack to fuel decisions is your A/B testing tool.
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Nneka Otika

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