Did you know that holiday retail sales are expected to hit $1.1 trillion this year? Holiday marketing emails play a crucial part in pushing sales during the holidays. The importance of holiday email marketing can make it easy to overlook the customer’s perspective on receiving these emails.

Do you know there are over 50 A/B testing tools on the market? Yes, there are that many. With so many A/B testing tools around, how do you know which one to choose? The best A/B testing software isn’t necessarily the most expensive or the most popular. The testing platform that matches your optimization needs, budget and is easy to set up will be the best A/B testing software choice for you.

How do you decide which A/B testing tool to add to your tech stack? What features are you most interested in? How important is pricing for you? How much of your budget are you willing to carve for this? After considering features like the impact of the tool on page speed, flash of original content, integrations, support and more, the deciding factor may just be the price.

Setting up an optimization program that impacts your business’s bottom line, reduces churn and improves user experience requires a great A/B testing tool. After careful research, you finally choose an A/B testing tool that fits into your stack and meets your experimentation needs. But before you dive into optimization, you need to install the A/B testing tool script on your website. Usually, that script is a snippet of Javascript code.

And the forecast for the decline in global GDP keeps getting worse. In April, Fitch Ratings put the global GDP decline at 3.9% but has revised that forecast to 4.6% in May. Companies are implementing cost-saving measures, new strategies, and increasing operational efficiency to ensure their survival during this recession. Customer acquisition can be expensive and difficult in the best of times. In the middle of a global pandemic and recession, it has become even more so.

Are you aware that marketers spent a third of their marketing budgets on Martech in 2019? Gartner Inc reports that marketers are investing more in marketing technology to achieve improved efficiency and increased ROI. It comes as no surprise that optimization, personalization and experimentation tools have received more investments in recent years. The number of companies who prioritized CRO as part of their budget rose from 53% in 2017 to nearly 58% in 2018.

Every Content Writer Needs To Master Onpage Optimization Content creation is hard. It is one of the reasons I view content creators as super humans imbued with the powers of creativity and creation. Coming up with an idea, researching said idea and turning it into an article/video/image that others can use or learn from is a normal thing for many content creators. Starting out, the focus for many content writers tends to be on creating original articles only.

2018 was a tough year in many aspects but it had its highlights. I finally escaped the running joke of the procrastinating writer. There are tons of memes dedicated to writers wanting to write but never actually doing it. Getting sucked down the YouTube black hole is real, yo! Distracting oneself is easy when one isn’t mindful of what one wishes to accomplish. Planning is easy. Execution is the important bit that seems an insurmountable mountain.